Posted on

A brilliant book on creativity

Place: mid flight

Poison: cheese and crackers

Favourite things: space to reflect

This week Jeff crabtree and I spoke on the tension between structure and innovation and it has reminded me of my deep passion about creativity.

So funny how we can forget the values that are the foundation of our lives, when everyday life tries to take us out.

At the airport today as I prowled the bookstore shelves I brought a phaidon book on a whim and I’m thinking it may be the best purchase I have ever made. That is a pretty big call I know, but it’s true…

The book is called ‘It’s not how good you are, it’s how good you want to be.’ If you are a pursuer of all things creative this book is truly chunky and full of wisdom.

Check it out.

I’m going to be buying it for my creative development team!

apparently it’s the worlds best-selling book by Paul Arden. I’m not sure whether that’s true, but certainly what I’ve seen is pretty inspirational…

Check it!