Posted on

Penguin Books

Place: Sydney

Poison: piccolo latte

Favourite things: the shangrali hotel the rocks

Penguin books are experiencing an undeniable Renaissance right now and it is quite spectacular.

Lessons learnt:

Keep it simple
People love recreation of the old
don’t charge the earth, no more than $10
Bright colours attract attention

Love it penguin books, me and Charlotte bronte and looking forward to being reaquainted.

‘we believed in the existence of a vast reading public for intelligent books at a low price, and staked everything on it’ Sir Allen Lane, founder of penguin books.

Innovation is not always about the new, it can be a fresh approach to old.